The Short Course in Marketing Management aims to introduce the key concepts and theories in marketing while comparing and contrasting them with the real marketing practices carried out by marketing professionals in organizations.

Programme Content

      1. Introduction to Management
      2. Introduction to Marketing
      3. Marketing Environment
      4. Segmenting, Targeting and Positioning
      5. Product
      6. Price
      7. Place (Distribution)
      8. Promotion (Marketing Communication)
      9. Consumers Behavior
      10. Service Marketing
      11. Corporate Social Responsibilities and marketing ethics
      12. Marketing Information System
      13. Report Writing & Summary Discussion
      14. Project Report



Programme Code :
Programme Category :
Short Programme –(CERC Project)Approved by The Department of Management Studies
Conducted by :
Colombo regional Centre
Programme Duration :
Four (04) Months (Saturday 1.00pm – 4.00pm)
Course Work - 10 Weeks
Project Report - 02 Weeks
Medium :
Entrance is open for anyone over 18 years of age who wants a best start for a successful career in marketing. (Applications are also welcome from people who may have been away from formal education for some time, but who have relevant experience in the field of marketing)
Issuing of Applications :
03rd August 2018
(Limited to 25 students)First-come, first-served basis
Tentative Commencing Date:
04th August 2018

How to apply:

Application and Bank deposit slip can be obtained from the Colombo Regional Centre and return the filled application & Bank paying slip(university copy) to the office of the Colombo Regional Centre.

More details on 0112881156/0112881464/0112881380




Course fee for a student will be Rs. 10,000/= (per head)
Expected intake is 25 students per batch.
This Short programme is conducted by the Colombo Regional Centre. For more details Contact the Assistant Director.
Address :

Assistant Director, Colombo Regional Centre,
The Open University of Sri Lanka, Nawala, Nugegoda.

Contact: 0112881464, 0112881380,0112881156
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