ApplyNow (Limited to 25 students) First-come, first-serve basis.

The Short Course in Marketing Management aims to introduce the key concepts and theories in marketing while comparing and contrasting them with the real marketing practices carried out by marketing professionals in organizations.

Programme Content

      • Introduction to Management
      • Introduction to Marketing
      • Marketing Environment
      • Segmenting, Targeting and Positioning
      • Product
      • Price
      • Place (Distribution)
      • Promotion (Marketing Communication)
      • Consumers Behavior
      • Service Marketing
      • Corporate Social Responsibilities and marketing ethics
      • Marketing Information System
      • Report Writing & Summary Discussion
      • Project Report

 

 


Programme Code :
Programme Category :
Short Programme –(CERC Project)Approved by The Department of Management Studies
Conducted by :
Colombo regional Centre & Kalutara Study Centre
Programme Duration :
Four (04) Months (Colombo regional Centre - Sunday 9:00am – 1:00pm, Kalutara Study Centre - Saturday 1:00pm - 4:00pm)
Course Work-13 Weeks
Project Report - 03 Weeks
Medium :
English
Entrance is open for anyone over 18 years of age who wants a best start for a successful career in marketing. (Applications are also welcome from people who may have been away from formal education for some time, but who have relevant experience in the field of marketing)
Issuing of Applications :
Colombo Regional Centre - 21st December 2016
Kalutara Study Centre - 27th of December 2016
Closing Date for Applications :
Colombo Regional Centre - 10th January 2017
Kalutara Study Centre - 25th of January 2017

How to apply:

Application and OUSL Bank deposit slip can be obtained from the Colombo Regional Centre and return the dully filled application and the University copy of the bank deposit slip to the office of the Colombo Regional Centre. (Weekdays and Saturdays)


 

 

Course fee for a student will be Rs. 10,000/= (per head)
Address :

Assistant Director, Colombo Regional Centre,
The Open University of Sri Lanka, Nawala, Nugegoda.
0112881464, 0112881380, 0112881156
Email: This email address is being protected from spambots. You need JavaScript enabled to view it./This email address is being protected from spambots. You need JavaScript enabled to view it.

Assistant Director, Kalutara Study Centre,
OUSC, No.66/2, Nagoda road, Kalutara.
0343949160, 0342223399
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.